Case Studies
PwC Recruitment Game
Client: PricewaterhouseCoopers
Launched: August 2006
Launched: August 2006
Services:
Challenge:
PwC Singapore required a new way to assess potential recruitment candidates, and wished to tap into the up and coming trend of online games. The goal was to rapidly develop a web-based game that had all the benefits of a generic MCQ (Multiple Choice Questions), but with an added "oompf " to make it stand out.
Solution:
We conceptualised a predominantly text-based choose your own adventure game, that took the form of a fresh PwC employee and his/her on-the-job introduction to PwC and its worldwide family of offices. While the good old MCQ was still present as the way to gain scores, we overlaid another layer of gameplay in the form of sub-quests. Players had to decide which order they had to visit the 10 PwC international offices to complete 3 subquests. Each quest started a chain of moves that needed to be made in the correct order, so the big challenge was to puzzle how all 3 quest sequenced could be done simultaneously. With infinite variations and a hidden bonus quest, this game design incorporated a high level of replayability as players returned over and over to figure out the correct order.In order to complete their turn at each country's office, the player is challenged to answer a handful of MCQs. The available questions were categorised into
- PwC related - which tested applicants on the knowledge of the company, and encouraged them to seek answers on PwC's website.
- Intelligence related - which presented players with some logic and thinking challenges.
- Emotional related - where the player's reactions to sticky situations in business and working life were recorded.
The first two contributed to the game score, while the third, along with other indicators of the player's performance, was submitted to PwC to help them assess the suitability of their prospective candidate player.
Result:
As part of their efforts to promote the game, it was publicised at recruitment roadshows across the country, and the best players who entered their scores stood to win attractive prizes.The game so impressed our clients that the following year we were asked by PwC Shanghai to reskin the game for use in China. Back to Portfolio Home








